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Preferred Powersports enjoys snow

Preferred Powersports growing and showing results

Local business enjoying the snow

By Brett Findlay

In the midst of the recent snow, there is a way to get out and about. Preferred Powersports has a full line-up of Polaris, Kawasaki and Yamaha products, accessories and parts on display. The 13,000 sq. foot facility located on 8932 Brewerton Rd., (Route 11) has a state-of-the-art showroom, offices, shop and storage facilities.

Preferred Powersports moved to a new location in Nov. 2005, (previously located at 5867 Rt. 31 across from McDonald's) the business needed more space according to owner Patane. Increased product, office and show-room space were necessities for the company to prosper.

After moving to the new location, Polaris was added to the existing brands; Kawasaki and Yamaha along with Triton trailers. Motorcycles (cruiser and sport), snowmobiles, A.T.V.'s, dirt-bikes, watercrafts, utility vehicles, Yamaha generators and a variety or Triton trailers make up a product list that is accentuated by a multitude of accessories to match. Moving allowed the company to have a bigger, brighter facility to highlight all that there is to offer explained Patane.

"It was a smooth transition," (the move) Patane said. "We kept some key employees from the previous owners, (Pardee bros.) and brought in the some of our own key employees." In all, Preferred Powersports employs nine full-time workers and two part-time. "I'm proud of the number of employees we don't have," Patane added. "It shows how dedicated everybody here is that we don't need to take on more workers, I feel very strongly about them, they're committed to taking care of the customers and the business."

Points made by Patane were numerous, for instance, upon moving to the new location, much work was done on the phone lines, computer systems and many things that the customer may never notice but will definitely feel. Also, the name "preferred" comes from the fact that management wants the customer to choose Preferred Powersports rather than not having other options. Furthermore, a receptionist desk was placed out front and the offices upstairs have been the focus of talks to be opened up, making the atmosphere customer oriented.

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