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B'ville Liquors celebrates 60 years

It's not too late to stock up on your favorite wines and spirits for the holidays.

Just stop by Baldwinsville Liquors located on 13 East Genesee St., across the street from Key Bank.

For the past 60 years, this family-owned liquor store has made customer service their number one priority.

"We have a lot of holiday gift packs available and holiday wines," said Margaret Kohler, who runs the business with her brothers Bob and Kevin Shea. "If people want a certain product that we don't carry in our store, we will order it for them."

You may not know that the store offers wine tasting on a regular basis from 5 p.m. to closing several days each week, giving customers a chance to try out the latest New York State wines. They also offer free delivery service for customers in Baldwinsville and Liverpool.

"Most of the deliveries are for senior citizens and holiday gifts," Kohler said.

Special discounts include 10 percent off all wines on Mondays, 10 percent off any purchase on Wednesdays for seniors ages 55 and over and 10 to 20 percent off cases any day of the week.

Over the years, wine sales have significantly increased.

"People lean more toward wine purchases now as a result of wine tours," Kohler said. "Customers are more knowledgeable of their wines."

Popular wines include Red Cat, a sweet red wine, and Woodridge and Beringer wines from California.

Kohler's father, the late Bob Shea, and his brother, Wallace, founded the store in 1947.

The original store was destroyed in a fire in 1964. The brothers' rebuilt the store in the same location and today, Bob's children continue to follow in their father's footsteps by providing great customer service to the Baldwinsville community.

"We appreciate all of our customers who come in," Kohler said.

The store is open from 8:30 a.m. to 9 p.m. Monday through Thursday, from 8:20 a.m. to 10 p.m. Friday and Saturday and from noon to 5 p.m. Sunday.

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