Curves serves new passion
By Willie Kiernan
Renee Cali doesn't want her community workout facility to disappear.
"That would leave hundreds of women with no where to go, because you know they wouldn't go to a unisex gym," she said.
Franchise owners Sharon and Al Verley hired Cali as new manager of the Cazenovia Curves in late November. Cali is contracted to purchase the business in the spring.
"I was an employee there when it first opened and I worked for them for two years," Cali said. "The membership has been dwindling from about 400 to 200. I became a member recently and saw that the franchise was in danger of folding."
The Verlays have been operating Curves at 93 Nelson St. in the Town and Country Plaza for four years. It is a facility, strictly for women, that employs a low-impact 30-minute circuit workout.
"It's a big community chat and they have fun," Cali said. "I have to tell them, hey, you've been on this machine too long."
With attendance becoming stagnant, Cali hopes to revitalize the franchise with her energy and commitment.
"I'm so excited to have this opportunity to serve the Cazenovia community," she said. "I have always been interested in the Curves concept."
Originally from Baldwinsville, Cali has lived in Cazenovia for eight years, working four years at Common Grounds. She is married to her husband Scott, a welder, and has three kids.
"I love working with women and helping them with their goals, not just physically but emotionally as well," she said. "Women love to stick together to support and share their experiences in life. My passion is to supply an inviting atmosphere for them to do just that."
Cali's intention is to follow Curves' guidelines to purchase the franchise in the spring. Until then, her work is all sweat equity. Increasing membership will go a long way in helping her to realize her vision.