Not for profit community groups are also encouraged to set up displays for added visuals, said Marketing Manager Nanette Carbone.
So holiday tenants are on their way to Shoppingtown Mall, and can arrive anytime between September and December, Lipsy said.
"There's a lot of flexibility for them," he said, adding that they can set up shop in a moment's notice, unlike stores with permanent leases.
This week shoppers will see one new change: A family restroom in the former Motherhood Maternity location. The space has been painted and re-carpeted, with toys and a seating area that includes rockers for nursing moms, as well as a private diaper changing area.
Toward the back of the room, patrons can lock the door from the inside only, keeping the stroller or child secure while mom or dad uses the restroom, Carbone said.
"We have plans to put a permanent one next to Liberty Travel," she said. "When we get through the redevelopment planning we can get started on that. In the meantime, we thought that there was a need on this end of the mall."