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Going virtual in Skaneateles

After 26 years with Syracuse University it was just time for Sandi Mulconry to spread her own wings.

"University people tend to stay," she said, "There is a lot ofcreativity in the work."

So why leave?

"Every now and again you have to do something different," she said, "even if it isn't completely different."

In October she founded Group M Communications, a virtual agency specializing in, but not wed to, higher education. "Having managed so many different functions, I have enough knowledge to know what I do well and when to bring in people," she said, "By bringing in others I can operate like a full service agency but without the overhead."

Her staff consists of herself when the work plays to her skills and expertise, and / or, she engages other high level professionals in the field depending on client's needs, such as Jean Vincent of Vincent McCabe Inc. in Skaneateles for Market Research and Michael Meath with strategic communications.

"Sandi is a bright strategic thinker," Meath said, "who understands higher ed and the many complexities that leaders face in today's educational environment."

Living and working in Skaneateles

She resided in Liverpool, but was looking for a change. She came out to Skaneateles and met with Carla Callahan a realtor with the Linda Roche Division of Realty USA. Callahan took her to the Bluewater Grill for dinner and they sat out overlooking the lake, and she was hooked.

Not like one of Skaneateles' famous lake trout rather as a resident. This is her fourth year and fifth summer living along the East Side of the lake She feels in good company starting and basing her virtual agency in Skaneateles, noting there is something entrepreneurial out here. She asked do people come here for that reason? Or what comes first?

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