A journey to fame for media man

John Gerard, a charismatic, energetic individual with a long-established career as a local TV producer, could also be described as capricious. How so? He recently risked an all-conventional lifestyle to embark on an incredibly impulsive idea: To become famous in 31 days.

Gerard, a Camillus native who now resides in Liverpool, recently moved back to Central New York after living in Vancouver, British Columbia. The transition from big city life to a comparatively smaller market helped him realize his dreams and finally take action.

In his own words, Gerard describes his plans, his fears and his intent to become famous in 31 days:

What exactly are you doing?

Well, I quit my job and collapsed a home purchase deal so I could use the down payment to finance a crazy, month-long, media-blitz road trip to see if I can get famous in 31 days.

Why would you do something like that?

I was feeling totally underutilized at work to the point where I felt like I was dying inside. I don't know if you've ever had that feeling, but it isn't pleasant. So there I was, two weeks away from closing on a house, when the thought of living that way for the next 30 years kicked in. I knew I had to do something about it. I asked myself 'John, if you could do anything, what would it be?' This was my answer.

So what is your plan?

I am going to drive from New York to Los Angeles generating as much press and publicity as a human being possibly can. Along the way, I also plan to interview a fascinating array of fame-seekers, local celebrities and major stars to better understand what motivates a person to seek out fame. When the journey finally concludes on day 31, I intend to appear as a guest on "The Tonight Show" with Jay Leno.

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