Baldwinsville: Capturing memories

"We had a lot of fun," Mezzo said as she described the duck hats employees wore.

"It is really about the community and supporting local business," said Todd Vann, owner and photographer. "We want to give back to business."

A brief history

WMF Photography started in a small room above Brent Michels Cleaners. Walt M. Fort, the original owner of WMF Photography, used to visit Vann's school to take photographs of the students.

"When he would come to my school, I would help him carry his equipment," Vann said.

Shortly after Vann's graduation, Fort hired him as a photographer. Fort retired in 1998, leaving the business to Vann and two other owners. Vann bought his partners out this past summer and is now the sole owner of the business, which recently moved from Nobles Plaza to Towne Center on Smokey Hollow Road to expand.

"We are using every inch of the new building," Mezzo said.

The new building offers four changing rooms, a large studio that can accommodate any size family at any time and an area for outdoor portraits. WMF will also take photos in a customer's home or at a local park.

Mezzo also mentioned that five years ago WMF only had one computer. The business now has 20 to accommodate the switch from film to digital photography.

"Digital allows us to do a lot more things than we could do with film," Vann said.

Seizing the essence

The WMF team encourages Baldwinsville residents to have their Christmas holiday family portrait right here in Baldwinsville because it is convenient and customers have the photographer for as long as they would like to customize the portrait and to capture the moment.

Williamson said she tells her subjects to just relax while she prepares to take their photo. Then she watches to try and catch their essence and without disrupting the moment, she begins to snap photos.

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